Moving Image, WebsitesKnorr

Client:
TMW, Knorr

Role:
Art director

Project:
With recipe information a huge traffic driving opportunity, and Marco Pierre White a big name pull, Knorr were looking for a website and eComms campaign to increase their users from 750,000 to 2 million in one year.

Moving a substantial amount of their ad spend to online was a risk which paid off – the site outperformed on it’s targets and the email campaign averaged a click through of over 50%, garnering a Revolution Award for Best Email, 2009.

www.knorr.co.uk

“The stylish new website will offer consumers a unique, virtual, one-to-one cooking experience with three-Michelin-starred chef, Marco Pierre White that will give them the inspiration to try something new. TMW has developed the site to be highly innovative, using rich media to encourage consumers to engage with the brand.”
Creative Match