AltShift is the website of Paul Mulraney, a multimedia art director with 8 years experience in both permanent and freelance roles.

Alt Shift can offer design, development and production services across a broad spectrum of media, from web to CD Rom, games design to mobile, illustration to animation.

Take a look at the AltShift portfolio or browse the Alt Shift client list. You'll see work produced for clients ranging from Her Majesty The Queen to the Emperor of Sound, Big Brother to BMI Baby, the MoD to Modem Media; work which spans many types of media yet maintains the same high quality design and production values.

Contact AltShift now for a quote on your project.

Adobe Acrobat

Adobe Aftereffects

Adobe Illustrator

Adobe Imageready

Adobe Photoshop

Apple Quicktime

Autodesk 3DS Max

html

Macromedia Dreamweaver

Macromedia Flash

J-Edit

Microsoft Outlook

Microsoft Powerpoint

Microsoft Word

php

Sony Sound Forge

Steinberg Wavelab

xml

Animation

Art direction

Branding

Character design

Concept design

Illustration

Music creation

Storyboarding

Actionscripting

Budgeting

Database integration

Documentation

Editing

Interface design and development

Music editing and optimisation

Project management

Site architecture

System architecture

Wire-framing

Video and image optimisation

A self-motivated and innovative digital designer with 7 year's industry

experience in both permanent and freelance roles.

Imaginative and analytical, thriving on pressure and responsibility.

Proven ability to take products from concept to completion.

Willingness to take initiative and to generate fresh thinking.

Team leading and building skills developed while working as a lead designer.

Excellent verbal, written and visual communication skills.

Primary Applications:

Photoshop, Illustrator, Flash, Dreamweaver, After Effects, PowerPoint, HTML and JavaScript.

Secondary Applications:

3ds Max, Sound Forge, Wavelab, Word, Cold Fusion, PHP, Premier.

Creative Director : AltShift : 05/06 - /

Concept design, design and development of www.emperorofsound.com and Alt Shift

Multimedia Designer/Developer: Squash : 11/05 - 05/06

Worked on the websites www.squashpost.co.uk and www.childrenspartyatthepalace.com, the latter designed to publicise the Children’s Literacy Trust and launch party on the Queen’s official 80th birthday. Designed and developed branding, a Flash CD Rom and emails for Key-2, an executive gift company.

Web Designer/Developer : CHI Advertising/Stella Magazine : 10/05

Design and Flash animation work for banners and MPUs for the launch of Stella magazine.

Web Designer/Developer : Modem Media/Opel : 10/05

Design and Flash animation work for banners and microsites for the launch of the Astra TT. Creation of video banner for Opel's website.

Project Manager/Web Developer/Animator : Squash : 06/05-09/05

Responsible for the construction of www.explorations.tv, an entertainment site sponsored by Duracell. The Flash site is content managed, multi-language, incorporates Real streaming media and has database integration for all sections.

Web Designer/Animator : Toyota/Emap : 05/05

Design and Flash animation work for Toyota Aygo promotional microsites on www.fhm.com/aygo, www.zoo.com/aygo, www.newwoman.co.uk/aygo, www.more.com/aygo and www.kiss100.com/aygo. This involved creating the site dynamically to allow easy reskinning and content changes across brands, in addition to incorporating an xml driven voting mechanic (sites no longer hosted).

Web Designer/Animator : Motive : 03/05

Design and Flash animation work for Motive Television PLC's site www.motivetelevision.co.uk.

Games Designer/Art Director : Imaginary Productions : 02/05

An ongoing project to develop the look and feel of Snapshot, a console game aimed at secondary school students participating in 'citizenship' classes. This has included storyboarding, character and environment design and Flash prototyping.

Web Designer : Project-based : 11/04-01/05

Designing and programming websites including www.scott-leonard.com, www.comesitdo.com and www.nickandscott.com. All were constructed in less than a week for creatives within the advertising industry.

Application Designer/Programmer : Ministry of Defence : 06/04-10/04

Designing, programming and implementing multimedia training applications to run across PDAs, interactive kiosks and plasma screens. Constructed using Flash, HTML and JavaScript, the applications are content managed to accelerate production: over 500 images, 70 movies and 1000 sound files combine to provide over 10 hours of cross-platform, location-specific training material.

CD ROM Designer/Programmer : Metro Design Consultants : 04/04

CD ROM design and construction for Metro Design, a large interior design agency. Completed in less than two weeks the CD functions both as an interactive business card and linear presentation.

Web Designer/Programmer : Squashpost : 02/04

Website construction and animation for a DVD authoring and design company www.squashpost.co.uk.

Web Designer : Jellyfish Pictures : 12/03-02/04

Website design and build for the Soho based 3D animation and effects company www.jellyfishpictures.co.uk. Predominantly constructed using Flash, with a heavy emphasis on animation and easy access to movie content.

Web Designer/Tutor : Media Design School : 02/03 - 09/03

Website design and build for the Auckland based design college www.mediadesign.school.nz. The site has a fully integrated content management system, yet still maintains an animated and distinctive style. Teaching Flash MX and web design on the Digital Media and E Commerce courses. This involved motivational and mentoring work and a solid understanding of design methodology.

Lead Designer : Mobile Media : 08/00-09/02

Mobile Media are a software application and content provision company specialising in delivering 3D animation to mobile devices. Responsible for design and art direction, leading a team of 20 designers, animators and modellers based around Europe and Asia. Playing an integral role in gaining new accounts with clients such as Times Power, ITN and Endemol. Liaising with clients and internal group heads. Setting and ensuring that standards of excellence and branding are upheld across a wide variety of projects and media.

Art Department Creative : Function Design : 04/00-08/00

Set construction, scenic art, modelmaking, concept illustration by hand and Photoshop for The Spice Girls, Sheena Easton, Espen Lind and various advertisements.

Trainee Art Director : Abbott Mead Vickers/Ogilvy and Mather : 06/99-02/00

Working with a copywriter on advertising campaigns including The Economist, BT Cellnet and Dulux.

Post Graduate

Post Graduate Diploma in Creative Advertising : Falmouth College of Arts : 09/98-06/99

Degree Level

Ba (Hons) Fine Art : Sheffield Hallam University : 09/95-06/98

Ba (Hons) Architecture : Nottingham University : 09/93-06/95

'A' Level

Art, Mathematics, Physics, Chemistry : Brynhyfryd School : 09/91-06/93