Paul Mulraney is a creative director, designer and lecturer specialising in the creative use of digital media – websites, games, mobile applications, eComms, moving image, viral and social media – his work often existing in the spaces between these different channels.
A graduate of the Falmouth Creative Advertising PGDip in 1999, Paul has since worked at a number of leading advertising agencies and production companies in London, New Zealand and the South West. These include TMW, Endemol, National Geographic Channel, O&M and Gendall. He is currently the director of AltShift, an agency offering creative alternatives for shifting technology.
He has been fortunate to work with some great clients in a wide range of sectors; from Her Majesty the Queen to the Emperor of Sound; the MoD to Modem Media; not to mention a plethora of acronyms like AMV, BBC, CHI, DO, EMAP, FT…
His work has garnered a Revolution Magazine award (Gold for Best Email Campaign 2009, Knorr/ TMW) and his work on Lynx contributed to an award at the prestigious Webbys (Honoree, Best Use of Social Media) and silver and bronze awards at the 2010 DMA’s (Best use of eCRM, Best campaign website).
Working as AltShift on commissions and design consultancy work including strategy, brand and concept work for mobile application developer Headcast Lab, UI design and front end development for the Duracell Explorations website and art direction for the Imaginary Productions console game Snapshot.
Giving lectures and seminars on the Future Cinema module of the Film course at UCF.
Responsible for taking digital and integrated design projects from initial client contact through specification, costing, strategy, brief, planning, design, development and delivery. Overseeing the team of developers, designers and project managers to ensure a high quality of production is met at all times. Identifying and managing outsourced resources including writers, photographers, SEO consultants and artworkers. Implementing production practices and pipelines to aid the management of complex convergent media projects and systems across the fixed and mobile internet, email, games and social media.
Creative overseer on digital accounts including Nissan, Lynx, Paypal, ebay, FT and Sainsburys. Producing websites, ecomms and digital campaigns for Gordon’s, T-Mobile, RAF, Infiniti and Royal Mail. Concepting, pitching and creating marketing, advertising and viral campaigns to run across websites, banners, emails, social networks and mobile channels. Art directing winning pitches for Lynx, Nissan, National Blood Service, Etisalat.
Art directing and implementing a redesign of the National Geographic Channel website. Creating multi-language promotional sites and Flash games for Trapped, Air Crash Investigation, Dino Autopsy, My Brilliant Brain and Incredible Human Machine.
Building and heading up a team of designers in the creation of the BBC immersive drama series Signs of Life. Eight episodes comprising live action, games, animation and special effects were created using Flash. With involvement from initial prototypes to final edit, the project required a thorough knowledge of digital design, development, animation, special effects and photography, coupled with traditional film and production design skills. The main challenge was to ensure that the sets, props, cinematography and continuity worked effectively across the converged media.
Responsible for the design and construction of explorations.tv, content managed in 11 languages with 2 hours of streaming video. Website design and re-branding for the creative multimedia agency Squash. Design and development of childrenspartyatthepalace.com for the Queen’s 80th birthday and its charitable legacy. Design and brand development, a Flash CD Rom and emails for Key-2, a corporate gift company.
Designing, programming and implementing location specific multimedia training applications to run across PDAs, interactive kiosks, plasma screens and the website da.mod.uk.
Teaching Flash and web design on the Digital Media and eCommerce courses at Auckland’s post-graduate design college. Also designed and produced the content managed website mediadesign.school.nz.
Working for a software application and creative production company specialising in the delivery of 3D animation and rich media content to the fixed and mobile internet. Playing an integral role in gaining new accounts with clients such as Times Power, ITN and Endemol. Conceptualising products and developing them to a market ready level. Ensuring that design standards are upheld across a wide variety of projects and media.