AltShift is the portfolio of Paul Mulraney, a creative director and lecturer specialising in digital media, film and advertising.

Included here are the highlights of nearly 20 years of work created for games, moving image, websites, mobile, viral and social – including projects that use a combination of these channels and media.

Animation, illustration and interaction run through much of the work that I’ve produced. Clients have been as varied as Her Majesty the Queen, The Spice Girls, Stephen Fry and the Beeb (not to mention a whole A-Z of acronyms like AMV, BBC, CHI, DO, EMAP, FT…)

Curriculum vitae

Associate Lecturer : Falmouth University : 04/2012 – Present
Working across a range of courses delivering lectures, seminars and tutorials linked to professional practice in the creative industries, including:

  • Creative Advertising Masters: Business and Applied Technology
  • Creative Advertising BA: Convergence and Transmedia
  • Film BA: Future Cinema, Post Modernism, 3rd year supervision
  • Film & Television MA: Globalisation
  • Television BA: 3rd year supervision
  • Professional Writing MA: Professional Contexts
Creative Director : AltShift : 05/2006 – Present
Working as AltShift on commissions and design consultancy work including strategy, brand and concept work for mobile application developer Headcast Lab, UI design and front end development for the Duracell Explorations website and art direction for the Imaginary Productions console game Snapshot.
Creative Director : HeadcastLab : 12/2012 – 01/2016
Designing and overseeing the production of mobile apps including the animated messaging app Headcaster, Virtually Stephen Fry, Virtually Tom Daley and Lauren Jackson. Creative concepting, design and pipelining for over 50 animated characters. Responsible for designing and implementing brands – including strategy, website, print and sales materials – for HeadcastLab, Headcaster and the satire channel Wonk. Working on product development and helping to shape the market offer and customer experience. Producing and attending pitches for a range of well known brands.
Digital Creative Director : Gendall : 06/2010 – 04/2012
Responsible for taking digital and integrated design projects from initial client contact through specification, costing, strategy, brief, planning, design, development and delivery. Overseeing the team of developers, designers and project managers to ensure a high quality of production is met at all times. Identifying and managing outsourced resources including writers, photographers, SEO consultants and artworkers. Implementing production practices and pipelines to aid the management of complex convergent media projects and systems across the fixed and mobile internet, email, games and social media.
Senior Art Director : TMW : 04/2008 – 06/2010
Creative overseer on digital accounts including Nissan, Lynx, Paypal, ebay, FT and Sainsburys. Producing websites, ecomms and digital campaigns for Gordon’s, T-Mobile, RAF, Infiniti and Royal Mail. Concepting, pitching and creating marketing, advertising and viral campaigns to run across websites, banners, emails, social networks and mobile channels. Art directing winning pitches for Lynx, Nissan, National Blood Service, Etisalat.
Art Director : National Geographic Channel : 06/2007 - 11/2007
Art directing and implementing a redesign of the National Geographic Channel website. Creating multi-language promotional sites and Flash games for Trapped, Air Crash Investigation, Dino Autopsy, My Brilliant Brain and Incredible Human Machine.
Art Director/Games Designer : Endemol Digital Media : 08/2006 - 03/2007
Building and heading up a team of designers in the creation of the BBC immersive drama series Signs of Life. Eight episodes comprising live action, games, animation and special effects were created using Flash. With involvement from initial prototypes to final edit, the project required a thorough knowledge of digital design, development, animation, special effects and photography, coupled with traditional film and production design skills. The main challenge was to ensure that the sets, props, cinematography and continuity worked effectively across the converged media.
Art Director/UI Developer/Technical Lead : Squash : 06/2005 - 06/2006
Responsible for the design and construction of explorations.tv, content managed in 11 languages with 2 hours of streaming video. Website design and re-branding for the creative multimedia agency Squash. Design and development of childrenspartyatthepalace.com for the Queen’s 80th birthday and its charitable legacy. Design and brand development, a Flash CD Rom and emails for Key-2, a corporate gift company.
Designer/Developer : Defence Academy : 06/2004 - 10/2004
Designing, programming and implementing location specific multimedia training applications to run across PDAs, interactive kiosks, plasma screens and the website da.mod.uk.
Tutor/Designer : Media Design School : 02/2003 - 09/2003
Teaching Flash and web design on the Digital Media and eCommerce courses at Auckland’s post-graduate design college. Also designed and produced the content managed website mediadesign.school.nz.
Lead Designer/Games Designer : Mobile Media : 08/2000 - 09/2002
Working for a software application and creative production company specialising in the delivery of 3D animation and rich media content to the fixed and mobile internet. Playing an integral role in gaining new accounts with clients such as Times Power, ITN and Endemol. Conceptualising products and developing them to a market ready level. Ensuring that design standards are upheld across a wide variety of projects and media.