Gendall, Mylor Yacht Harbour
Website for Mylor Yacht Harbour, a large South West business consisting of a marina, restaurant, club house and boatyard.
With such a diverse range of offers the first challenge to tackle was the site structure. A full IA process was carried out including user research, persona creation, site mapping, wireframing, metrics analysis and key phrase research in order to ensure the project was usable and met the demands of both onsite and offsite SEO.
A page structure which builds a simple hierarchy between the top line business areas, down through services and onto individual offers helps to clarify the navigation and funnel user groups. A persistent ‘tool dock’ in the page footer provides key information updates and practical functionality to bring users back.
A huge increase in traffic resulted from the work, including a high proportion of mobile traffic. As a result a mobile site was designed pulling together the key information and functionality from the site, including tide and weather information, giving users on the move a great resource for planning their trip.